Facebook reached the one billion active users mark at the end of October 2012. Users generate 2.7 billion likes daily, both on and off of site, and more than 500 terabytes of data are produced each day. How can your page and content receive recognition in such a populated space?
On Nov. 14, Pinterest rolled out a brand new type of profile: Boards for Businesses. You ask, why is this important? I used Pinterest for my business before this day, so what is the difference now?
Technically, before Pinterest’s formal announcement, the site did not permit profiles for commercial use. Now, you can feel free to pin like crazy.
Tumblr recently reported that it receives 20 billion page views each month. With that amount of traffic, the microblogging website is becoming harder to ignore. As with all social media, it is important to consider the pros and cons before deciding if Tumblr is right for your company.
I’m passionate about the field I work in. I love talking about social media, and can do it for hours on end. It is an endlessly vast universe of conversations, opinions, questions, and stories. So as one could imagine, I have a lot to say when a business owner thinks they don’t need to have any kind of social media strategy. As any web geek would, I pull up statistics, case studies, even my own personal stories to explain how and why an effective social media strategy can make or break you in today’s business climate. When I saw this brand new (and gorgeous) infographic on Wix, I knew that I had to share it.
All small business owners should read this:
Props to Lee Odden for writing this great article for Top Rank Marketing. He’s 100% right. This is a tried and tested formula, and it is drastically important that businesses realize it. You MUST adapt to technology, as strange and silly as it may seem. A small business owner once griped to me that Facebook was full of high school kids with no money, which couldn’t be farther from the truth. 24.6% of US Facebook members are 18-24, 23.5% are 25-35, and 16.5% are 36-44.* That means that the vast majority of users are people 18-44. Young adults, adults with social lives, adults who strive to be on top of new trends. The PERFECT target audience.