Hey folks it’s #TheDailyThree, a weekday recap featuring top 3 stories in digital + few thoughts. Today we’ve got Net Neutrality with cheese followed by a few servings of Apple.

1. Burger King launched a new ad in which they explain Net Neutrality by making ‘unsuspecting’ customers pay more to get their food faster. It’s a bold, funny + slightly risky way to increase brand awareness via a hot button issue.

2. Apple had news in both hardware + software today. 1st, their new HomePod voice assistant seems to be really missing the mark by being both extraordinarily expensive ($349!) & lacking in many features. The Verge breaks down its issues.

3. Last, Apple is launching a Business Chat feature in iMessage that allows you to communicate directly with brands, a la FB Messenger, Twitter, etc. As I’ve found success for B2C + B2B clients in chat bots, I'm interested to see how this plays out. Smart move.

Final thoughts on the HomePod: Ultimately, Apple knows a thing or two about hardware + pretty much only they could get away for charging an arm and a leg for a slightly half baked product. Those with an expendable income + Apple super fans will buy it day one.