It’s the Friday edition of #TheDailyThree, a weekday recap featuring 3 top stories in digital + a few thoughts. To close out the week, we’ve got some sobering news for advertisers, an investment into Twitter Moments & Facebook stealing marketshare yet again.

1. First, the bad news. Facebook, perhaps the most robust digital ad platform around, could see drastically raised ad prices by the end of the year, perhaps as high as a 79% increase. Brands need to prepare for this. Read more at Ad Week.

2. Advertisers on Twitter now have the ability to sponsor Moments, including a branded cover image + the option to insert their own brand’s tweets into the Moment’s round-up. I dig the investment in Moments which has the potential to be much more popular than it is.

3. Facebook is trying to take some of Twitch's marketshare, expanding their game streaming service by launching a "gaming creator pilot program” aimed @ attracting notable creators. Given their history of reinventing other’s concepts for themselves, I anticipate success.