Welcome back to #TheDailyThree, a weekday recap featuring 3 top stories in digital + a few thoughts. While yesterday was all Facebook, today is devoted completely to Instagram who launched a couple of big new features to their platform.

1. Instagram has added Carousel Ads to Stories, allowing marketers to now have a 3 pieces of 15 second media instead of just one. This will now help ads integrate more seamlessly into stories without looking like a commercial interruption.

2. Today was also the launch of type mode on Stories, allowing users to create vibrant text-only slides using a variety of features. This allows for content that doesn’t require photo or video, a step away from Instagram’s original focus: Visuals.

3. Both of these changes are just another reason why Instagram will become the next main home for brands and users alike. As Facebook grows up and loses it’s cool, Instagram seems to have taken everything happening at the moment + applied it to the channel.