Happy Monday! It’s #TheDailyThree, a weekday recap featuring 3 top stories in digital + a few thoughts. Today we’re talking Snapchat and a big ultimatum from Unilever.
1. More rough times for Snap. They’ve lost their VP of Sales after less than 2 years. Jeff Lucas left w/o comment today, the 7th Snap exec to do so since their IPO early last year. They’re also offering ad credits to IG marketers to lure them to the platform.
2. While that may seem like an act of desperation to compete w/ FB’s beast of an ad platform, eMarketer is reporting that teens are leaving FB for Snapchat. FB is estimated to lose 2M users under 25 in 2018 while Snapchat will grow 1.9M in that category.
3. Mega advertiser Unilever is sick of the negative press social networks have had recently re: fake news, fake fans + Russia. They have threatened to pull digital ads unless the channels clean up “toxic content,” citing the need for a safe environment for brands.
