It’s #TheDailyThree, a weekday roundup featuring 3 top stories in digital + a few thoughts. Today sandwiches are more exciting, Twitter is more relevant and weed is easier to buy online in Canada. Let’s get started!
1. Subway’s new ad is 🔥🔥🔥 Their new agency Dentsu Aegis Network came out swinging w/ an adventurous millennial-targeted brand refresh. They had struggled post-Jared w/ bland, soulless campaigns. Now if they could only improve their awful social.
2. Do you get your news from Twitter? Many, many people do + they are doubling down on it, live streaming local Breaking News broadcasts in real time. As long as this new feature is visible enough, I think it’s a great way to keep people on the channel longer.
3. Shopify is getting into the weed business. They will now handle online sales of marijuana in newly-legalized Ontario, CA, a move that is surely a precursor of things to come here. Get ready to see digital marketing in the industry EXPLODE in the next few years.