Welcome back to #TheDailyThree, a weekday recap featuring 3 top stories in digital + a few thoughts. Today we of course have thoughts on some Super Bowl spots and Snapchat..did..something? Kinda?

1. Seemingly inspired by Facebook’s stance on quality time, Snapchat will let you now mute people instead of full on blocking them. BUT: Their big issue isn’t content, it’s design. The entire experience is clunky & their recent redesign only made things worse.

2. #TideAds won the Super Bowl. Their continuous fake ads all started out looking like spots for other brands before the punchline hit. Starring Stranger Things’ David Harbour, Tide managed to be funny + relevant w/o even mentioning Pods!

3. Finally, Diet Coke, who’s struggling brand should probably cut costs whenever it can, ended up using a 30sec Twitter Ad as their official Super Bowl commercial. Originally produced to be 1 of many, Coke liked it so much they went all in with it. Budget WIN.

It is worth pointing out, though, that the Diet Coke spot made numerous “Worst Of” lists. Many people just didn’t get it, which makes sense for an admittedly funky ad isolated from its campaign. So, let’s call it a wash for them. You decide: