It’s the Friday edition of #TheDailyThree, a weekday recap featuring three top stories in digital + a few thoughts. Today we’re ending the week how we started: Vero’s wild ride. Additionally we’re talking about Instagram’s rise and what’s in store for the future.

1. Vero has had quite a wild week. They went from being the hot new “it” network to #DeleteVero in just a few days. Despite all that they are ending the week w/ 3M users + insisting that they are here to stay. Unless they fix their broken app, no. They’re not.

2. While Vero may have 3M users, Instagram now has the eyes of a third of all US adults. A Pew Research survey found that 35% of all US adults use the app, up 7% from last year. While Facebook still is the king, it definitely feels like a deep shift is happening.

3. Instagram continues to become more and more robust, now confirming that they are indeed working on adding voice + video calling to the app. @IshanAgarwal24’s scoop went viral, breaking the story by finding the following icons + files in Instagram’s code.