Welcome back to #TheDailyThree, a weekday recap featuring three top stories in digital + a few thoughts. Today we’re talking Snap’s layoffs, hollywood using AR to market films and a thought about voice.

1. Snap is laying off ~100 employees, the bulk of which are part of its engineering staff. With Instagram eating up most of its core features, this is natural as Snap is in a transitional stage where they’ll attempt to reinvent themselves to stay competitive.

2. The Jurassic Park franchise is marketing its latest entry by releasing a Pokemon Go-style AR game featuring giant dinosaurs. If done well, this is a great way to keep the franchise in the consciousness of consumers right up to release day on June 22nd.

3. Zenith Media EVP Tom Goodwin thinks that we’re getting too caught up in voice, but is he right? Voicebot.ai issued a report saying that 47.3M US adults have access to smart speaker, a stat that will surely grow. The marketing potential is untapped.