Welcome back to #TheDailyThree, a daily roundup of three top stories in digital + a few thoughts. Today’s stories include a tweet that cost Snap $1.5B overnight, plus Facebook improving their ad metrics and NOT improving their fake news problem.
1. Snapchat’s redesign crisis got worse. They lost $1.5B in market value in just a day due to a solitary tweet from Kylie Jenner. This is a unique opportunity to see how one voice can be such a strong indicator of public opinion.
2. Facebook Ads, while perhaps the most advanced + nuanced platform in the biz, has always struggled w/ metrics. They've announced an effort to make them more transparent, including removing 20 deemed "redundant, outdated, not actionable or infrequently used."
3. Speaking of Facebook, Larry Kim exposed how they’ve done little to nothing to thwart fake news + ads by getting 5k views in an hour on fake content spending just $50. I get the feeling that a watershed moment is coming should this continue through midterms.