It’s the Friday edition of #TheDailyThree, a weekday recap featuring three top stories in digital + a few thoughts. Today we’re closing out the week with news on Dropbox’s IPO, some interesting Snapchat ads and Twitch evolving.

1. 10 years after launch, Dropbox is finally going public. Although the company has been losing money in each of the past 3 years, their revenue and user base have been increasing, lessening the burden more + more each year. It’s definitely a tool I use daily.

2. Snapchat is FINALLY developing a better ecommerce strategy.They launched an AR campaign around the new Jordans during NBA All Star weekend in LA + sold out. This is a good sign that they are conceding that business & ads NEED to be part of their game plan.

3. Twitch is launching it's first live game show, which shows a natural and exciting evolution in not just the platform, but game streaming in general. 'Stream On’ begins on 3/8 + will feature 14 personalities competing for 11 weeks for a grand prize of $60k, which honestly is a fraction of what many Twitch mega-stars make, which can easily surpass 6 figures annually.